Performance Marketing Manager

We are looking for a Performance Marketing Manager to drive mobile and social media advertising campaigns for Twoo & Ablo. You will be reporting directly to the Director of Performance Marketing.

At Massive Media, we believe that life is all about the people you meet. No matter if it’s a friend, the love of your life, or just someone to talk to. We aim to bring people together in a fun, simple and efficient way. Our company is based in the city centre of Ghent and is currently running Twoo.com and Ablo.live.

• You're always thinking about the next initiative that will drive CPR lower, gets users with increased retention, increases CTR...
• You manage and optimize performance advertising campaigns on various online channels such as Facebook, Instagram, Google, Snapchat, TikTok...
  
• You collect and analyse campaign data, synthesize and share results, and identify actionable opportunities and best practices to improve campaign performance
• You collaborate with the design team to develop creative test strategies and execute new campaigns to better target users and improve overall ROI
  
• You are responsible to create, implement, analyze, optimize and manage mobile, app and social media marketing campaigns
• Work cross-functionally with internal Product, Marketing, Finance, and Analytics teams
  

Requirements

• Minimum 2 year’s work experience from working with direct consumer acquisition in related digital B2C business is needed
• Excellent numerical skills, ability to clean, analyse and present data to drive actionable insights
• Excellent excel skills for campaign set-up, cost reporting & analysis (bulk uploads, pivot tables & data representation – trend charts / tables…)
• Good knowledge of campaign set-up tools – creative tools, ad-servers, landing page A/B testing, tracking software, bid-managers etc.
• Extensive experience of metrics oriented reporting (KPIs + different conversion metrics)
• Strong communications skills - for both internal and external stake holders
• Ability to work in a self-directed manner

Benefits

Next to a great office in the city centre of Ghent & a competitive salary, we offer a whole range of extra benefits like:

• Laptop & phone
• Healthcare benefits plan & group insurance
• Meal vouchers
• Weekly Team Lunch
• Monthly Happy Hours
• Yearly Team Event
• Unlimited Nespresso Coffee (what else)
• Fresh fruit and cereals to kickstart your day