Performance Marketing Manager

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We are looking for a Performance Marketing Manager to drive mobile and social media advertising campaigns for Twoo & Ablo. You will be reporting directly to the Director of Performance Marketing.

At Massive Media, we believe that life is all about the people you meet. No matter if it’s a friend, the love of your life, or just someone to talk to. We aim to bring people together in a fun, simple and efficient way. Our company is based in the city centre of Ghent and is currently running Twoo.com and Ablo.live.

  • You're always thinking about the next initiative that will drive CPR lower, gets users with increased retention, increases CTR...
  • You manage and optimize performance advertising campaigns on various online channels such as Facebook, Instagram, Google, Snapchat, TikTok...
  • You collect and analyse campaign data, synthesize and share results, and identify actionable opportunities and best practices to improve campaign performance
  • You collaborate with the design team to develop creative test strategies and execute new campaigns to better target users and improve overall ROI
  • You are responsible to create, implement, analyze, optimize and manage mobile, app and social media marketing campaigns
  • Work cross-functionally with internal Product, Marketing, Finance, and Analytics teams

Requirements

  • Minimum 2 year’s work experience from working with direct consumer acquisition in related digital B2C business is needed
  • Excellent numerical skills, ability to clean, analyse and present data to drive actionable insights
  • Excellent excel skills for campaign set-up, cost reporting & analysis (bulk uploads, pivot tables & data representation – trend charts / tables…)
  • Good knowledge of campaign set-up tools – creative tools, ad-servers, landing page A/B testing, tracking software, bid-managers etc.
  • Extensive experience of metrics oriented reporting (KPIs + different conversion metrics)
  • Strong communications skills - for both internal and external stake holders
  • Ability to work in a self-directed manner

Benefits

Next to a great office in the city centre of Ghent & a competitive salary, we offer a whole range of extra benefits like:

  • Laptop & phone
  • Healthcare benefits plan & group insurance
  • Meal vouchers
  • Weekly Team Lunch
  • Monthly Happy Hours
  • Yearly Team Event
  • Unlimited Nespresso Coffee (what else)
  • Fresh fruit and cereals to kickstart your day
  • Belgium
  • Ghent
  • Flanders

Apply now

“It's fascinating to turn the sheer amount of incoming data into useful information and tangible visualisations.”

Stefaan
Director of Data

Know someone who would be a perfect fit? Let them know!

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